Case Studies

The work speaks.

Every case study here is a system that was built, handed off and is still running.

CPG · Food & Beverage

Ready Set Mushrooms

B2B food & beverage startup, outbound built from zero

  • Built full outbound system from scratch in 4 months
  • 400+ contact prospect list sourced and enriched
  • 300+ automated cold emails deployed
  • Migrated Google Sheets to HubSpot CRM with full pipeline setup
  • Pivoted ICP from individual restaurants to restaurant groups
  • Custom call scripts and objection handling documentation
  • Outbound system still running post-engagement
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The result

25%

Free-trial conversion rate across 100+ restaurant accounts, cold outbound only, no warm intros.

What we built

  • CRM · sequences · prospect lists · scripts
  • Full HubSpot pipeline setup and migration
  • ICP definition and messaging framework
  • SDR handoff documentation and training

Security staffing & services

Shift Armor

B2B security staffing, outbound system built from zero

  • ~800-contact prospect list built across 2 ICPs, email and phone verified
  • Tailored cold calling script written in client voice with gatekeeper and DM paths
  • Full cold calling campaign: cadence, voicemail, objection trees, dispositions
  • SDR hiring and onboarding SOPs: scorecard to week-by-week ramp
  • HubSpot CRM built from scratch: pipeline, sequences, and task automation
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What we delivered

~800

Verified contacts across 2 ICPs, every record including direct email and phone number, HubSpot-ready.

The system

  • Full prospect list · 2 ICPs · email + phone
  • Cold calling campaign & tailored scripts
  • SDR SOPs & hiring documentation
  • HubSpot CRM setup & workflow automation

B2B SaaS · AI Marketing

Advark AI

B2B SaaS, full sales engine built from zero

  • ICP definition and messaging framework for SMB owner-operators
  • Outbound scripts, cold calling campaign, and email sequences
  • Pitch deck and demo script built on sales psychology
  • Apollo CRM setup, pipeline stages, and weekly reporting
  • 100–150 ICP prospects engaged per week
  • 20–30 qualified SMB decision-makers delivered to pipeline
  • SDR-ready sales playbook and handoff documentation
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What we delivered

6 wks

Phased sales engine buildout: ICP to playbook, fully operational on handoff.

The system

  • ICP brief · outbound scripts · email sequences
  • Pitch deck · demo script · close framework
  • Apollo CRM setup · pipeline · reporting
  • SDR sales playbook · onboarding docs

More case studies coming soon

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