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Embedded Leadership

Fractional
Sales Director.

You need senior sales leadership — someone who owns pipeline strategy, manages reps, and is accountable for revenue. But you don't need a $200K salary to get it.

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Scope of Work

Senior leadership, without the full-time cost.

This isn't consulting from the sidelines. It's embedded sales direction — accountable to the same revenue targets you are.

Leadership
Rep Hiring & Management
I run the hiring process for SDRs and AEs, onboard new hires, set performance expectations, and manage their output week to week. Your reps have a real manager — not a founder stretched too thin.
Strategy
Pipeline Strategy
I own the outbound motion — ICP prioritization, channel mix, outreach cadence, and deal progression. We move as a coordinated sales org, not a collection of independent efforts.
Revenue
Revenue Accountability
I set and track revenue targets, report on pipeline health, and escalate when something's off. You have someone in the seat who cares about the number as much as you do.
Ops
KPI Tracking & Reporting
Weekly dashboards and board-ready reporting — activities, conversion rates, pipeline value, and forecast. You always know where you stand and why.
Coaching
Rep Coaching & Performance
Regular 1:1s, call reviews, objection handling drills, and performance improvement plans when needed. Your team gets better every month, not just busy.
Meetings
Weekly Sales Team Meetings
I run the weekly sales call — pipeline reviews, deal coaching, wins and losses. Structure and accountability that compounds over time.
How It Compares

Full-time VP cost. Fractional price.

What you get — and what you save — versus hiring a full-time VP of Sales.

Full-Time VP Sales
Fractional Sales Director
Annual Cost
$180K–$250K+ salary + equity
Custom monthly retainer
Time to Start
3–6 months to hire and ramp
2 weeks or less
Rep Management
Yes
Yes
Pipeline Accountability
Yes
Yes
Revenue Reporting
Yes
Yes
Flexibility
Low — full-time commitment
High — scale up or down
Is This Right For You?

For founders ready to build a real sales org.

This engagement is for a specific moment in a company's growth. Here's how to know if you're there.

Good Fit
  • You have one or more SDRs or AEs who need a real manager
  • You're closing deals but pipeline strategy is still founder-dependent
  • You want to remove yourself from day-to-day sales management
  • You need board-ready revenue reporting and forecasting
  • You can't justify a $200K VP hire yet but need that level of leadership
Not The Right Fit
  • You have no sales system yet — start with a Buildout
  • You have no reps and aren't planning to hire any
  • You want someone to do outbound execution, not lead a team
  • You're pre-revenue and still validating your offer
  • You need CRM maintenance only — the Retainer fits better

Ready for real sales leadership?

Every engagement is custom-scoped. Let's figure out exactly what you need.

Book a Discovery Call →