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Project-Based Engagement

Sales System
Buildout.

You're doing outbound the hard way — manually, inconsistently, or not at all. We build the entire system from the ground up, then hand you the keys.

Book a Discovery Call
What's Included

Everything you need to start closing.

A fully built outbound sales engine — not a template, not a playbook. A working system configured for your ICP, your product, and your team.

01
ICP & Buyer Persona
We define exactly who you're selling to — industry, company size, title, pain points, and buying signals — so every outbound dollar hits the right person.
02
CRM Setup & Migration
HubSpot built and configured for your pipeline — stages, deal properties, automations, and views. Migrating from a spreadsheet? We handle that too.
03
Cold Email Sequences
Multi-touch sequences written for your voice and offer. Subject lines, openers, CTAs, and follow-ups — built to get replies, not hit spam.
04
Prospect List Sourcing
Targeted prospect lists pulled and verified via Apollo and Clay. Hundreds to thousands of qualified leads ready for outreach on day one.
05
Call Scripts & Objection Handling
Talk tracks for every stage — cold intro, discovery, demo, and close. Plus a cheat sheet for the 10 objections you'll hear most.
06
Full Handoff & Documentation
Every piece of the system is documented so you or your team can run it without us. We train you on the tools and walk away only when you're confident.
How It Works

From zero to running system.

A structured four-week sprint. No ambiguity. You know what's happening every step of the way.

01
Discovery & Scoping
We spend the first week learning your business — offer, deal size, sales cycle, existing tools, and what's been tried. We scope the system around your specific situation, not a generic template.
02
ICP Definition & List Build
We define your ideal customer profile and build your first targeted prospect list. You approve the ICP before we pull a single contact.
03
CRM & Sequence Build
HubSpot gets stood up. Sequences get written. Scripts get drafted. Everything is built in parallel so we're not losing time sequencing work that can run simultaneously.
04
Review, Revise & Handoff
You review every deliverable. We revise until it's right. Then we walk you through the system live, answer every question, and hand you the keys.
Is This Right For You?

Built for founders starting from scratch.

This engagement works best in specific situations. Here's how to know if it's the right fit.

Good Fit
  • You're pre-revenue or early-stage and haven't built outbound yet
  • You're selling on referrals and want to add a repeatable channel
  • You have a CRM but it's a mess and needs a full rebuild
  • You're about to hire an SDR and need the system ready first
  • You want to own the system after — not depend on an agency
Not The Right Fit
  • You have a working outbound system and just need optimization
  • You want someone to run the system for you long-term
  • You're pre-product and don't yet know who you're selling to
  • You need a full-time sales leader managing a team
  • You're looking for a quick lead-gen campaign, not infrastructure

Ready to build your sales engine?

Let's spend 30 minutes figuring out scope, timeline, and fit.

Book a Discovery Call →