Lexi started in sales in 2015, cold calling to sell sports tickets. What began as a job became a fixation. She picked up Chris Voss’s “Never Split the Difference,” then “The Challenger Sale” as well as “Managing the Sales Pipeline: Building Consistency and Predictability in Sales”, and she didn’t stop.
Every night ended with a sales podcast, and every gap in her schedule was spent reading methodology she hadn’t tried yet. By 2017 she’d moved into an account executive role at the same company, where the work shifted from dialing to running full discovery calls, building messaging frameworks, and learning how to control a sales conversation from open to close.
From there, the scope expanded into the operational side: standing up CRMs, writing outbound sequences, sourcing and building prospect lists, then hiring, training, and managing the reps who’d run them. She learned revenue operations the same way she learned sales, with boots on the ground and indestructible persistence.
Impello exists because too many founders are stuck between “I know I need outbound” and “I have no idea where to start.” Alexis works to make sure that gap doesn’t cost you another quarter.